In partnership with the Ad Council and Truth Initiative, the White House Office of National Drug Control Policy (ONDCP) rolled out the second phase of the Administration’s “The Truth About Opioids” drug prevention ads. This ad, targeted at young adults aged 18-24, is titled “Treatment Box,”. It brings Americans face-to-face with opioid addiction by capturing 26-year-old Rebekkah’s real experience as she undergoes evidence-based treatment for opioid addiction.
“We are all indebted to Rebekkah for her bravery in sharing her experience with the goal of helping other people,” said ONDCP Deputy Director James Carroll. “We’re releasing this second campaign during Prevention Month to continue our focus on addressing the knowledge gap on opioid use so we can turn the tide on this crisis and save lives.”
Thousands of people die each year from drug overdose. They come from all walks of life. Opioid overdoses accounted for more than 42,000 deaths in 2016, more than any previous year on record. An estimated 40% of opioid overdose deaths involved a prescription opioid.
Only by working together in our communities and in our workplaces can we stem this tide begin take control of the epidemic. Want to know more about drug free workplaces or current news and trends in drug testing then read our blog as we regularly post updates to help employers and individuals.
Ad Background: The “Truth About Opioids” is a compelling, multi-channel public education campaign that is reaching youth and young adults ages 18-24 through digital platforms, social media and television. Launched in June 2018 from ONDCP, the Ad Council and Truth Initiative, it focuses on preventing and reducing the misuse of opioids among youth and young adults. The campaign’s website, www.opioids.thetruth.com , includes information about opioids, the epidemic and a treatment locator resource powered by the Substance Abuse and Mental Health Services Administration.
Click here to view the press release: https://www.whitehouse.gov/briefings-statements/white-house-releases-new-drug-prevention-ad/